Lilly Pulitzer for Target is here!

The long awaited day has arrived! DH and I were up bright and early this morning to hit up  our local Target in search of the Lilly collection. I've been anxiously awaiting this day since the collaboration was announced. This promised to trump even the Missoni collection for sure! When the Missoni collection came out I went to about 5 different Targets in the large city near me and left empty handed at each (as I remember it released on a weekday and I had to work so I couldn't be up early). Almost a week after the collection launched I discovered the sweet spot-a semi-rural Target closer to my house that had TONS of Missoni left in stock! I guess the designer collaborations weren't their style! 

For the launch of Lilly I planned to just hit up that Target and maybe online (since they are a smaller store they don't get everything). DH and I got to the store about 8:30-half an hour after opening time and they still had plenty of Lilly. We stocked up on clothes first before hitting housewares. We were in and out in under an hour (which included buying the components for a gift basket for a friend). My Facebook was full of stories of people waiting in line for hours and then not getting anything! I was pleased with my hidden gem-seriously DH and I were THE ONLY ONES there for the first little while-2 ladies joined us after that but that was it! No crazy lines, no fighting over pieces nothing!

I'm a huge Lilly fan so I've been saving and saving since the collaboration was announced so I wouldn't have to deny myself anything! I own tons of "real" Lilly dresses (mostly vintage ones bought on eBay) and my planner is always a Lilly planner. I even have a room in my house decorated with Lilly and I have Lilly lightswitch plates on all my outlets! I'm a true fan for sure! I've loved previous Target collaborations-The Webster was probably my favorite and I loved Missoni! I'm pretty obsessed with Target in general (especially their dollar spot!). This collection combined by two favorite things!

 The total haul: I didn't get much to be honest. Not nearly as much as I planned on getting.

What I got:

Shift Dress-See You Later (pink) $38.00

Strapless Maxi Dress-Nosie Posey $34.00

Shift Dress- Upstream (blue) $38.00

Challis Pompom Shorts-Upstream $24.00

Beach Towel-Fan Dance $25.00

Gold plated Giraffe bottle opener $10.00

Napkins with Pom Pom trim $10.00

Ceramic Mugs with Gold Caddy $30.00

Now the big question is how does the collection stack up to the real Lilly? I was actually pleasantly surprised with the two shift dresses I bought. They aren't nearly as thick as a "real" Lilly, but they seem to be well made. They even have a pineapple as a zipper pull! The fabric feels like a nice thick cotton and I would put them on quality level with dresses I have from the Limited! They have a lot of cute details-like gold zippers, slits on the side, and the zipper pull which make them look more expensive. They really seem close to a real Lilly (different fabric of course) and I felt they were well worth the momey. The maxi dress was NOT worth the money for sure-the fabric is thin and it doesn't seem well made. However, it looks adorable on (and is my first strapless dress ever) so I couldn't resist. 

The shorts are cute, but very thin. They honestly feel more like pajamas than shorts-but that is what makes them comfy. 

I was REALLY impressed with the housewares (even more than the clothes)! The bottle opener is heavy and well made-I would have paid way more than $10.00 for it! The cups are super cute (and printed on the inside is the words "Being happy never goes out of style") and they look great displayed in the caddy. I don't even plan on using them-I just have them set out to stare at them. The napkins are 4 different complimenting prints and they are a really thick cotton! The beach towel is pleasantly thick and the pattern is very bright and cheery. I own 2 Lilly swimsuits already so I'm excited to lay out on my matching towel! I commented to DH at the checkout-"you know you're an adult when you get more excited over housewares than clothes". All the housewares that I saw (including the plates and the cushions) were super well made. They all seemed more expensive than they were-the sewing is good and they have some heft to them. This was actually the best part of the collection!

I tried on a few more clothing items that I decided not to purchase including :

Palazzo Pants-Fan Dance

DH said these looked like pajama pants and they truly did! I usually wear a medium and I took a small in these pants and they were HUGE! I looked like I was wearing clown pants! The print was a little overwhelming on such big pants so they ended up just looking ridiculous! They felt like pajamas too-really thin and satiny. I have a pair of Missoni PJ pants from the last collection and these were the exact same just with a different print.

Satin Jumpsuit-Boom Boom

I wanted this to work out for me so bad! I love jumpsuits and I've always wanted to wear one! However, even in a size small this was gigantic! The pants were about 3 times the size of my legs and the straps were so long that the top fell half way down my boobs. It doesn't come with a belt (as shown in the picture) so it looks silly. Once again it was really thin and felt more like pajamas than something I would wear out of the house. It did not seem well made at all!

V-Neck Tank Top in Nosie Posey

Another disappointing thin cheap looking top. It did have a cute zipper up the back, but it felt so thin and cheap! The sides on the one I tried on were cut SUPER low-like below my bra. I got another one and the sides weren't cut as low. The stomach portion was super billowy and large-it looked like a maternity shirt on me!

Out of all the clothes I saw the dresses were the ONLY thing that I felt was comparable to a really Lilly and something that was worth the money. My Target didn't have any swimwear so I can't comment on that. However, all the tops, pants and shorts seemed to be super cheap and flimsy. The sizing was inconsistent and they weren't well designed. Lilly has always done dresses well (especially the classic shift) and maybe they should stick to that.

I wanted a pair of flip flops for summer but they had a huge logo on the sole! Right in the middle of the print was the Target logo and the Lilly Logo! It made the flip flops look tacky-I don't want to advertise for Target when I take my shoes off. Even though they seemed well made I skipped them. All the prints have the Target logo worked into the print (much how Lilly always works her name into the print) but it's subtle and you have to look for it. Not so with the shoes, it was so obvious and glaring! I wish they had at least put it on the bottom of the shoe instead of ruining the print.

The beach bags that I saw were thin and cheap looking-they didn't have any structure to them at all and just kind of flopped over. The clutch bags were expensive ($20.00) and made of a thin canvas knockoff. I didn't really need one so I skipped it. My Target didn't have any of the cosmetics or cosmetic bags-and I was disappointed! They seem to be sold out online so I guess I'll be trolling ebay. I'm going to wait since the Target manager told me they might get more in over the next few days.

Overall, I wasn't impressed with the collection as a whole. The housewares and the dresses were definitely worth it, but everything else was a disappointment. I honestly thought the Missoni collection was better made and more expensive looking. However, most of the Lilly I own is older and the few newer pieces I've bought have been disappointing so I think Lilly as a whole is trading on their name and using cheaper fabrics and finishes.

Lilly used to be reserved for the wealthy, but as expensive fashion has become more for the masses (and regular people aspire to own it) companies feel that they can get away with selling cheaper clothes for outrageous prices simply because of the name. I've noticed this with A LOT of brands (not just Lilly)! I'm happy with the things I bought (and happy I spent less than I expected-more money for Europe!), but I was underwhelmed with the collection. 

I will say I LOVE Target and their designer collections! I like that they introduce designers to the masses-my cashier didn't even know who Lilly was! I also love Target clothes-they are great priced and pretty well made! I love Lilly too-especially vintage Lilly (I'm a fan of the older prints!). It was a great experience and I'm excited that Lilly did this collection :) I also have to give a shout out to DH for being so patient with my constant discussion of the collection and for helping me shop today (and not complaining about the total!). I married a great guy indeed!

Of course everything is now on EBay for 4 times the retail value and Target says they aren't getting anything else in! While I love ebay I hate resellers-I mean come on! They take everything and leave everyone else with nothing! It's terribly disappointing. Target needs to set limits on what people can buy or make more of the collection!

What were your thoughts? How was the shopping experience? What did you get?